Sales Training

GAB Members receive access to many valuable resources, including Local Broadcast Sales.

The Mission of LBS is to assist TV and Radio sales professionals with sales training, sales ideas, advertiser intelligence, sales coaching and sales solutions. To utilize the Internet making ourselves available when they want us 24/7/365 plus organizing our sales tools for easy reference.
General Information
Your broadcast/digital sales team can enjoy the industry’s best online training available with over 30 instructors.Plus your GAB membership also offers your team three additional services which are very popular with our members and designed to make you money:
  • Sales ideas: Information and promotions that can be taken to the street today.
  • Advertiser intelligence: Over 3,000 pieces of sales collateral to help stimulate sales call discussions with advertisers.
  • Ask LBS: Your sales team can use us as part of your brain trust to crack those tough accounts.
To gain access to Local Broadcast Sales, please contact Luke Story at 770-395-7200.
The GAB is also making LBS’ ongoing webinar series available to you for FREE! To attend a webinar, simply CLICK HERE to register. There is no limit to the number of webinars you can register for, and you have full permission to allow anyone else within your station to watch as well (i.e. you can hook a laptop up to a projector and show the session to your entire team).

March Webinar: Broadcast Selling Secrets for Auto Dealers!

John Tkac explains why 2015 will be the best year in the history of the car selling business, how to explain to your local dealers why they MUST expand their marketing footprint, the elements of compelling auto creative, and hear the answers to lots of live questions!

Click here to view this archived webinar!

February Webinar: How to Drive Revenue and Profit Through Social Media

LBS Social Media expert, Steve Weaver discusses actions you can take today to start expanding your station’s social media presence, power, and prestige in your market, how to do the same for your advertisers while building revenue, and answers questions directly from broadcast sales pros just like you! Click here to view this archived webinar!  

January Webinar: The Social Network, Networked: Channeling the Revenue Potential of All Your Station’s Social Media

How can your station realize the potential of social media to drive more traffic and revenue? Learn how to coordinate all available social networks. This webinar will guide you through the specific steps necessary to get social media moving in the same direction-towards new audiences and new revenue.

Click here to view this archived webinar!

GAB members also receive free access to monthly webinars produced by the Radio Advertising Bureau.  Each month, the RAB provides our members with invaluable sales ideas and techniques ranging from automotive to best practices in working with advertising agencies.

Upcoming and Recent RAB Webinars

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