GAB Members receive access to many valuable resources, including Local Broadcast Sales.
The Mission of LBS is to assist TV and Radio sales professionals with sales training, sales ideas, advertiser intelligence, sales coaching and sales solutions. To utilize the Internet making ourselves available when they want us 24/7/365 plus organizing our sales tools for easy reference.
- Sales ideas: Information and promotions that can be taken to the street today.
- Advertiser intelligence: Over 3,000 pieces of sales collateral to help stimulate sales call discussions with advertisers.
- Ask LBS: Your sales team can use us as part of your brain trust to crack those tough accounts.
John Tkac explains why 2015 will be the best year in the history of the car selling business, how to explain to your local dealers why they MUST expand their marketing footprint, the elements of compelling auto creative, and hear the answers to lots of live questions!
LBS Social Media expert, Steve Weaver discusses actions you can take today to start expanding your station’s social media presence, power, and prestige in your market, how to do the same for your advertisers while building revenue, and answers questions directly from broadcast sales pros just like you!
January Webinar: The Social Network, Networked: Channeling the Revenue Potential of All Your Station’s Social Media
How can your station realize the potential of social media to drive more traffic and revenue? Learn how to coordinate all available social networks. This webinar will guide you through the specific steps necessary to get social media moving in the same direction-towards new audiences and new revenue.