Digital Sales Manager

Website WJCL-TV

WJCL seeks a proven Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment.  Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training.

Job Responsibilities

·         Prepare and implement individual advertiser account strategy including revenue goals.

·         Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals.

·         In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.

·         Consistently evaluate seller performance and provide feedback.

·         Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines.

·         Respond to RFP requests; meet client deadlines.

·         Meet extensively with clients to develop/strengthen business relationships; drive client retention.

·         Develop/strengthen business relationships with key station vendors.

·         Support local sellers in sales presentations to multiple points of contact with client/agency personnel.

·         Develop and generate non-traditional revenue and new sales initiatives.

·         Manage various expense budgets related to digital initiatives.

·         Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals.

·         Provide training to Local and National sellers.

·         Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window.

·         Maintain current and accurate revenue forecasts by account.

·         Review and approve new insertion orders.

·         Prepare and present various reports.

·         Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined.

·         Maintain current knowledge of HTV advertising regulations.

·         Communicate regularly with the General Sales Manager on all aspects of digital business.

·         Be agile in responding to dynamic business conditions and station business needs.

Experience Requirements

·         Have a complete understanding of current digital marketing strategies including synergist values with other media.

·         Understanding of pricing and inventory management principles.

·         Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.

·         Ability to prospect, meet with, and close business with new station clients.

·         Possess the skills to manage and supervise others.

·         Related military experience will be considered

Qualifications Requirements:

·         Strong formal and interpersonal communication skills.

·         Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus.

·         Valid driver’s license and reliable automobile are required.


·         College degree preferred.

·         Military training and experience will be considered.

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